Evauation Question 1

If we start by looking at Andrew Goodwin’s Theory that is found in all music videos. This is looking at the music video and taking into account the structure of the whole song, chorus and verses.

Andrew Goodwin stated that there was 5 key points, how the video is cut on the beat. It was found people enjoy a music video more when this editing happens.

We found this happens in the original White stripes video, hardest button to button. We then also tried to use this in our music video and added some effects in that changed on the best. Sometimes it doesn’t have to be done though the editing, it can be done with the use of the performer in The black Keys video for Lonely Boy.

Throughout our music video we used a verity of effects and a different software that gave the video its style. For the transitions between the different shots, we used After Effects, which allowed use to create a digital zoom rather then a camera zoom. Using After Effects allowed use to zoom both in and out.

In order for use to keep in time with the song when lip sinking, we played the music out loud first, then resorted to using headphone in all the shots. This gave use the idea to keep an occurring motif which might be found in future videos. This is a similar style as the white stripes, using black, red or white in their videos.

The mise en scene played a large part in the making of the video, keeping casual clothing in a indie style meant that it would style in a indie genre.  For each of the different instruments we had a different location. We did this, as it might be a way of creating a different persona for each of the instruments. We found when editing that having the different location helped editing and didn’t make the video look dull.

We found that our video doesn’t stick to typical indie conventions. We created the video and tried to challenge the conventions of the indie genre. We did this by adding the effects and the digital zooms. We used a very simple camera technique , placing the camera on a tripod and getting the right shot that we wanted. 

The original we created by a Man in America who created many different videos on YouTube. His video contained him in many of these “musical picture frames” playing different images to another song and placing them up and turning them on to play the picture frame. We thought we would take the idea of the musical picture frames and instead of having all the frames in one shot, changing in-between shots to give it a different look to other music videos.